Press Release: Lectureship for the Managing Directors of Technomar

Press Release: Lectureship for the Managing Directors of Technomar

April 17th 2012: Munich– In the beginning of the summer semester 2012, the managing directors of Technomar were offered a lectureship on trend and market research. Dipl. Ing. Andreas Varesi gives a lecture on trend research in Munich and Dipl. Wirtsch. Ing. Zsolt Krémer- on market research.

In trend research the students will get to know what trends are, what kind of trend types exist, how the companies use these trend types for their strategy, advertising and products, what is the process and the methodical approach in the trend forecasting and what measures can be derived.

The market research lectures impart knowledge on basic principles and research methods in the market research. This lecture deals with qualitative and quantitative research methodology like Paper- Pencil Personal Expert Interviews, Computer Assisted Telephone Interviews (CATI), Eye- Tracking, Broad- based surveys. Both lectures include theoretical knowledge and practical experience.

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