Technomar was part of a consortium developing a recyclable transport box for food. Technomar was especially responsible for market analysis and the business plan.
Online trade in the food industry is constantly increasing. The shipping of chilled or frozen products has so far been carried out in EPS packaging such as Styropor©, which has a strong negative impact on the ecological balance and is avoided where possible by using fully recyclable insulating packaging. Within the framework of the ideas competition “New products for the bio-economy” a feasibility study should be carried out and products developed. The project, which is funded by the Federal Ministry of Education and Research, aims to develop an insulating transport box made of renewable raw materials that is as sustainable and resource-saving as possible.
The box should be recyclable, foldable and suitable for the transport of food, thus representing a new product for the bio-economy. The basic material of the novel transport box is to be cellulose-based. For this purpose, the value-added chain transport box, from the material used to production and user, is to be created. Furthermore, the ecosystem transport box, i.e. the interdependence of the parties involved, was analysed. Thus, the aim of the project was to work out how a sustainable business model could look like with the knowledge gained.
Within the scope of a detailed requirements analysis and structuring of the delivery and processing routes as well as the analysis of the Ecosystem, it was shown that a business model for a fully recyclable transport box for frozen food to end customers “last mile” would have the greatest chances of success, as environmentally friendly packaging can be used as a marketing tool in this case.
The business model should achieve the added value mainly from the development or innovation of the packaging material and the (packaging) overall system including the necessary cooling elements. The main criteria for material development were the ratio of weight-price insulating properties, cooling system and processing costs. Based on the results of the market and competition analysis, the product portfolio was drawn up with regard to packaging sizes, insulating properties, manufacturing and sales prices. Time to market is planned to be approx. 18 – 20 months, and RETROFIT has a positive EBIT from about month 30 after market entry.